The development of the sports facilities industry over the last decade has been nothing short of outstanding. Today, it is hard to find a place in the world where there’s no brand-new sports venue either underway or in the planning stages – or where a new stadium or arena hasn’t recently been inaugurated.
Stadiums, which are the heart of our teams, as well as the heart of the sports and entertainment industry, are more and more present in our lives, creating new trends, new kinds of venues, and offering a wealth of varied experiences based on the demands of today’s spectators. The meeting of these demands, and the impact of technology have led the way toward this change and have given rise to the new model. These changes have revolutionized our traditional way of thinking about the stadium experience.
It is no longer enough to merely sell “the match”, or only think about the width of the seats or the price of the beer. Clubs must offer their fans a unique, engaging experience where they are not merely spectators, but participants. While this new business model may require a paradigm shift for the owners and operators of stadiums and arenas, those who adopt this new way of designing, managing and marketing venues will be on the cutting edge of offering fans a better, enhanced experience.
The Certificate in Sports Facilities Management will offer you the knowledge and the tools you need to analyze, design and develop business models for stadiums and arenas, whether new or pre-existing. Give yourself the edge to maximize venue performance, offer spectators an improved experience and guarantee income streams 365 days a year.
