CATEGORY: FOOTBALL

Football analytics isn’t just about numbers. It is about creating the patterns of play that win matches. Here, we look at how coaches can work with data scientists to do exactly that.

CATEGORY: MEDICINE

Even though environmental pollution is one of the most concerning problems in society, scientific research on how pollution affects professional sport has just taken its first steps. There are several studies about how the environment affects workers and the general population, but athletes are not often the subjects of study even though their inhalation is greater during physical activity. The only fact documented is that exposure to emissions causes oxidative stress and inflammation in the cardiovascular system in the long term.

CATEGORY: INJURY MANAGEMENT

Football injuries are generally either acute or cumulative. Acute injuries are “traumatic”, for example, as a result of a fall, blow or collision. Cumulative injuries are those in which repetitive stress on a muscle, joint or connective tissue triggers progressively worsening aches, pain and physical impairment. Knowing how and why football injuries occur is the first step to preventing them. Today we will review the most common injuries such as to the knee, the ankle and the hamstring.

CATEGORY: PERFORMANCE

In team sports, the game is possible only if we count on our teammates, if you can achieve high levels of interaction with them and the commitment to an inevitable team participation that should transform the individual meaning of winning. So, the collective culture of the game emerges where the interpersonal relationships are confirmed, identifying different communication codes and emotional links with the team members.

CATEGORY: MEDICINE

Nobody calls into question that exercising is beneficial for our health. Besides, these benefits are multisystem, which means that they affect the many systems of our body in a coordinated way (e.g., cardiovascular, musculoskeletal, etc.) One of these systems is the immune one, divided into the innate immune system and the adaptive immune system. Among many other functions, these systems are in charge of protecting us against infections, and their importance has been proven during the COVID-19 pandemic. But, how does exercise affect our immune system?

CATEGORY: PSYCHOLOGY

Nos esportes coletivos, o tempo de jogo que os jogadores desfrutam na competição é um recurso limitado e altamente valorizado pelos atletas. No handebol, por exemplo, o treinador deve distribuir 420 minutos de jogo (60 minutos por jogo x 7 jogadores) entre pelo menos 16 jogadores, o que significa uma média de apenas 26 minutos por jogador. No futebol, os 990 minutos (90 minutos x 11 jogadores) devem ser distribuídos entre mais de 25 atletas. Neste caso, os jogadores de futebol devem se contentar com uma média máxima de 40 minutos por jogo. Como consequência desse fato, a rivalidade intraequipe e a disputa pelo tempo de jogo são características de destaque nos esportes coletivos de elite.

CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT

Sport technology used to mean connected stadiums, wearable trackers, performance analytics and software for player management. During 2020, the COVID pandemic drove the uptake of online fitness and health with the rise of Peloton, Zoom based fitness and yoga classes. With this new trend towards “connected fitness”, how should traditional sports clubs prioritize their investments in sports technology?

CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT

Until the arrival of internet and the viral phenomenon it was enough with a photo created by the iconic stadium. It usually happened to be its exterior façade. Today, new stadium architecture searches for visibility adding details that not only meet their main end, but also are able to have an impact on online channels.

CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT

Marketing specialists claim that from 2022 it will no longer be useful to plan sports sponsorship taking the fans as a benchmark. This is because of a change the pandemic has accelerated: the relationship of the public with the teams, sports and sports events. Today, only 25% of the population claims to be followers of a team. The proportion goes up to 50% when considering the ones who follow a specific sport instead of a club. But it only occupies the mass percentage of the old fans, 80%, in the general category of sports fans.