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SOCIAL IMPACT

Sport as a tool for social inclusion

Main
Challenges

CONFLICT RESOLUTION THROUGH SPORT

Development of tools that promote the use of sport as a means of conflict resolution between different communities.

GREATER VISIBILITY FOR CHILDHOOD ISSUES

New solutions that permit greater visibility for different issues related to childhood.

SOLUTIONS FOR STOPPING BULLYING

Promotion of new solutions to help prevent bullying.

SOCIAL IMPACT

THROUGH SOCIAL IMPACT, WE CREATE PRODUCTS AND SERVICES TO ADDRESS SOCIAL ISSUES RELATED TO CHILDHOOD.

Sports as a tool for building up communities at risk of social exclusion. This is our area's mission, which concentrates its scope of action on childhood. We work with Barça Fundació to develop new products and services that leverage the mainstream appeal of sports in order to confront social issues related to childhood.

RELATED NOTES

Around the world in 15 seconds via TikTok

Since the pandemic started, sport has been through unprecedented changes. With fans banned from stadiums, sports clubs have flocked to social media to engage with their supporters. Teams received their support on screen, not in person. Fans missed the atmosphere and excitement of being in the pitch and social media played an ever-increasing role to keep fans engaged.

Appealing to Gen Z, the Greatest Challenge in Professional Sport

Right now, the question is inevitable: How can we make a one hundred and fifty-year-old sport, with rules that have remained unchanged, attractive for a generation that has grown up surrounded by screens.

2020 is proving to be a year of challenges and changes to the way we live, work and play

With the pandemic affecting us all across the globe, we are having to adapt to different ways of living and working. And this is no different in the world of sport.

CURRENT CHALLENGES IN SPORTS FACING COVID-19: MEDIA AND FAN ENGAGEMENT

We will discuss how to make the most from something that at first sight is a weakness, in order to create a future advantage once we leave behind this troubling situation.

CURRENT CHALLENGES IN SPORTS FACING COVID-19: TRAINING, STADIUMS AND BUDGET

The long inactivity due to the forced quarantine has taken a long time to be accepted by all of the economic sectors.

RELATED PROGRAMS