IMPORTANT:
If you are or have been a participant in an online program of Barça Innovation Hub Universitas and you are interested in enrolling in this Professional Diploma, contact us via CHAT to guide you in the purchase process.
Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports
€ 960
7 monthly payments of € 137
EXPERT ADVISORS
Jim Condo
Principal, ETERNO Consulting. Adjunct professor, Florida Atlantic University.
Jimmy Sanderson
Assistant Professor in the Department of Kinesiology and Sport Management at Texas Tech University. He actively researches the influence of social media on sport and consults with sport organizations on social media management.
Sean D. Williams
Ph.D., professor and member of Clemson University's Spiro Institute for Entrepreneurial Leadership.
Geoff Wilson
Sports strategist focusing on sports organizations and various businesses involved in sports around the world. He’s currently working in strategic, marketing and communications consultancy roles for clients like UEFA, AFC, FIFA, FIBA and the Ulster Grand Prix.
CERTIFICATE
Courses' syllabus
MODULE 1: Introduction to Sports Marketing
MODULE 2: Sports Marketing Methods and Tools
MODULE 3: Creating a Sports Marketing Plan
MODULE 4: Integration
Sports Products and Services Management
MODULE 1: Products and services management
MODULE 2: Product and services plan execution
MODULE 3: Product development strategy
MODULE 4: Integration
MODULE 1: Sport Brand Management
MODULE 2: Prospecting for Potential Sponsorships
MODULE 3: Preparation and Closing of a Sponsorship Sale
MODULE 4: Integration
MODULE 1: Phases of Sponsorship Activation
MODULE 2: Sponsorship Activation Types and Maximization
MODULE 3: Key Sponsorship Indicators
MODULE 4: Integration
Communication Issues in Sports Organizations
MODULE 1: Describe the Role of Communication in Sports Organizations
MODULE 2: The History of Media in Sports Communication and Collaborating with Journalists
MODULE 3: Constructing Messages for Traditional and Digital Media
MODULE 4: Create a Communication Strategy to Maximize Impact
Public Relations in Sports Organizations
MODULE 1: The Foundation of Sports Public Relations
MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
MODULE 3: Sports Public Relations and Crisis Communication
MODULE 4: Sports Public Relations and Social and Digital Media
Online Strategy, Branding and Communications
MODULE 1: Trends, research and digital audit.
MODULE 2: Digital marketing strategy and online branding
MODULE 3: Communications
MODULE 4: Content plan and crisis management
Revenue Generation and Fan Engagement
MODULE 1: Data and resource
MODULE 2: Sources of digital revenue
MODULE 3: Fan engagement and eSports
MODULE 4: Fantasy gaming and Growing Attendance Model (GAM)
Learn to
Incorporate marketing as a discipline within the management of sports activities.
Analyze, create and manage sports products and services.
Identify and attract brands that invest in the sports market.
Take advantage of opportunities to create public events with sports sponsors.
Create an external communication strategy.
Improve the public relations function in sports organizations, identify potential public relations threats and identify appropriate crisis response strategies to be executed via traditional and social media to rectify these issues.
Create a digital marketing plan.
Build a brand online.
Create a communications and content plan.
What does it include?
24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
Self-assessment to measure your learning progress