BIHUB PATH

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FAN ENGAGEMENT AND BIG DATA

Appealing, personalized experiences for each one of our fans

Main
challenges

IMMERSIVE TECHNOLOGY

Creation of new content delivery methods with immersive technology.

SECOND SCREEN

Live content and  second screen aggregation during the match.

HYPER-PERSONALIZED CONTENT

Development of different technologies to construct fan profiles which will allow us to communicate based on content, time and place.

AUTOMATION

Automation of language translation and chatbots.

GAMIFICATION

New ways of gamifying the fan experience that include, among others, Daily Fantasy Sports.

FAN ENGAGEMENT AND BIG DATA

WE WORK TOGETHER TO DEVELOP AND TEST CUTTING-EDGE PRODUCTS AND SERVICES IN THE CONTEXT OF THE CLUB-FAN RELATIONSHIP.

Developing an appealing, personalized experience for each one of our fans; this is our area’s fundamental mission. To achieve this, we work together with the Digital and Information Technology departments on two major pillars: development of tools to capture and manage data that will allow us to better get to know our fans, and development of technologies that will allow us to design personalized experiences for each one of those fans.

RELATED NOTES

China confuses me: understanding our followers in the Asian country

The biggest European football teams have two to four times more followers on social networks than the populations of their own countries. Asians represent the largest portion of these foreign fans, and most particularly China.

How Did a Player Become a Brand? Michael Jordan and the NBA

Michael Jordan is not history. Or maybe he is, but he certainly does not belong to the past, especially not his trainers, the first merchandising product linked to a sports star that paved the way for the creation of global brands from singular players’ names.

Will my product make a difference?

Transnational fans: The new asset for clubs does not have a passive role

Filling the void in games without an audience

For the 2020-2021 season, European football has suffered an estimated loss of 4 billion Euros, the NBA has calculated 500 million dollars, the NFL 1,300, and the MLB 200.

LOCKDOWN AND THE UPRISE IN THE USE OF TECH

The huge adjustments we have made for the coronavirus lockdown mean that some technologies have increased in importance.

RELATED PROGRAMS